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To learn more about "The (RED) Mission," go to "The (RED) Mission" was created in partnership with the Migrante Agency.
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Now, together with (RED), the Jeep brand launches the "Red Mission," which is not to seek life, adventure and freedom on the red planet, but to deliver it here on planet Earth. When the pandemic struck, the brand asked its owners, fans and followers to give up that open-road freedom for the safety of themselves and others, launching a social media campaign with the hashtag #StayOffTheRoad, which was a surprising, but necessary, message for the legendary off-road brand to communicate to audiences. (Jeep) RED | " The (RED) Mission": The Jeep brand represents the epitome of freedom and adventure, unrivaled. "At a time when the COVID-19 pandemic threatens to derail the progress we have made in the fight against HIV, this new partnership will help us reach more communities with the support they need to beat COVID-19 and protect the gains achieved against HIV." "We're tremendously grateful to (RED) for forming this valuable partnership with FIAT, Jeep and Ram," said Peter Sands, executive director of the Global Fund. We are deeply grateful to the many teams who have made this launch – and future impact – possible," said (RED) President and Chief Operating Officer Jennifer Lotito. The global scale and creative energy this will bring to the fight against COVID and AIDS is exactly what's needed to help us end their devastating impact on so many millions of people. "This is (RED)'s 15th year and we couldn't be prouder to launch such an exciting multi-year partnership. "This marketing amplification plan across our three unique brands to drive more impact, more value, more meaningful awareness globally for the partnership allows us to turn $4 million into something far greater over the next three years."
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"As the first automotive brands ever to join forces with (RED), a leader in the worldwide fight against pandemics, our immediate goal is to initiate a call to action to help combat these global health emergencies, including COVID-19 relief efforts," said Olivier Francois, global chief marketing officer, Stellantis. Because unless this pandemic is defeated everywhere, no one will be safe anywhere." We have to do more and fast to support the hundreds of millions of people who don't yet have access to the vaccines, therapeutics or sufficient PPE. "Less than 5% of people in Africa are fully vaccinated, while vaccines are plentiful in Europe and America. It's hard to believe that 15 years on from (RED)'s founding we are now fighting another tiny virus, but it's even harder to see the virus of injustice that marked the AIDS pandemic, which is alive and well during COVID," said Bono, co-founder, (RED). "This partnership with FIAT, Jeep and Ram is a powerful shot in the arm for (RED)'s fight against pandemics and the complacency that fuels them. The Jeep®, FIAT and Ram brands are, together with (RED), answering the call to serve the global fight against pandemics through the launch of special-edition (RED) vehicles, helping to deliver more than $4 million to support the critical work of the Global Fund over the next three years. The Fiat New (500) RED electric model is available now for ordering only in Europe " Born to Save" for the Ram brand launches today on the brand's social media channels " The (RED) Mission" for the Jeep brand launches today on brand's digital and social media channels The 20 Limited (RAM) RED – based on the Ram 1500 Limited Night – will launch in late 2021 and Canada soon after, then in Europe in the second half of 2022 and Canada in the first quarter of 20 (Jeep) RED Renegade will follow in the U.S. The 2022 (Jeep) RED Compass edition will launch in the U.S. Global marketing campaign for (RED)-branded vehicles drive awareness to the (RED) campaign multi-year partnership will deliver a minimum of $4 million of the brands' proceeds to fight global health emergencies, including AIDS and COVID-19, between 20 Joining forces as (RED)'s first multi-brand automotive partners, Jeep®, Ram and FIAT brands will launch special-edition (RED) vehicles beginning this year Jeep®, FIAT and Ram Partner with (RED)® to become first multi-brand automotive partners announce special (Jeep)RED, (FIAT)RED and (Ram)RED editions to help fight pandemics.